Social media marketing types flocked to Alterian’s “Engaging Times Summit” in Chicago to compare notes and learn new ways to reach consumers.
BY SIDDHARTHA VAIDYANATHAN – MEDILL NEWS SERVICE
Few diseases have been so prevalent in the social media world as the ongoing swine flu crisis. Facebook and Twitter are flooded with messages and both sites even offer maps to show the spread of the virus. You can check out the interactive map [...]
(A screenshot of the offensive video)
BY MING ZHUANG – MEDILL NEWS SERVICE
It’s a hard lesson, not only for Domino’s Pizza Inc., which has been struggling through a tough crisis this week. The alarm should be going off for all companies.
Everything started on YouTube. When two [...]
A screenshot of IE8 ads on YouTube
BY MING ZHUANG/MEDILL NEWS SERVICE
According to a recent tracking record from Net Applications, a market search firm, Microsoft Internet Explorer 8 “has quietly yet quickly” ascended its usage market share to over 3 percent.
“We say ‘quietly’ because Microsoft curiously [...]
Photo courtesy of BusinessWeek
BY HOLLIS TEMPLETON – MEDILL NEWS SERVICE
While everyone—and I mean everyone—is wired to social networking sites, marketers are tapping into mainstream use of LinkedIn, Twitter, Facebook, YouTube, etc.
BY CLAUDIA POU – MEDILL NEWS SERVICE
What would you do for a Whopper? Are you willing to lose ten friends?
Well, that’s exactly what the latest Burger King Brands Inc. [[BKC]] advertising campaign was asking Facebook members to do. “De-friend” 10 friends and get a free Whopper.
It was called [...]