(A screenshot of the offensive video)
BY MING ZHUANG – MEDILL NEWS SERVICE
It’s a hard lesson, not only for Domino’s Pizza Inc., which has been struggling through a tough crisis this week. The alarm should be going off for all companies.
Everything started on YouTube. When two [...]
American automakers are hoping to market the idea that smaller can be better, when it comes to cars. Europe and Japan have successfully marketed smaller vehicles for years. (Blog.wired.com)
BY: KIRAN SOOD – MEDILL NEWS SERVICE
Consumers might be willing to pay $2,000 to $3,000 more for a hybrid [...]
A screenshot of IE8 ads on YouTube
BY MING ZHUANG/MEDILL NEWS SERVICE
According to a recent tracking record from Net Applications, a market search firm, Microsoft Internet Explorer 8 “has quietly yet quickly” ascended its usage market share to over 3 percent.
“We say ‘quietly’ because Microsoft curiously [...]
Chicago plans a temporary 80,000 seat stadium in Washington Park for the 2016 games. (chicago2016.org)
BY MING ZHUANG - MEDILL NEWS SERVICE
Organizers of Chicago’s 2016 Summer Olympics bid briefed the visiting International Olympic Committee Monday about how they plan to fund and market the games, according to the Chicago 2016 Committee.
Ecologic Lofts in Bucktown is a new condominium residence in Chicago that has used flashy, innovation marketing techniques. (Source: Ecologic Lofts)
BY INYOUNG HWANG – MEDILL NEWS SERVICE
With the surplus of unsold homes, developers of residential buildings in Chicago are looking for innovative, fresh approaches to marketing their properties.
Ecologic Lofts is a new [...]
CLAUDIA-TERESA POU – MEDILL NEWS SERVICE
Advertisers face a daunting task in this economic crisis. How do they get consumers to spend money at a time when Americans are cutting back? It’s also a time when common knowledge tells us to save and go back to the basics.
Well, in response, advertisers have adjusted to the hard times [...]
Photo courtesy of BusinessWeek
BY HOLLIS TEMPLETON – MEDILL NEWS SERVICE
While everyone—and I mean everyone—is wired to social networking sites, marketers are tapping into mainstream use of LinkedIn, Twitter, Facebook, YouTube, etc.
CLAUDIA-TERESA POU – MEDILL NEWS SERVICE
At a time when job losses are rampant and more and more Americans are finding themselves out of work, I decided to write an article that could potentially be helpful to a number of people.
What are steps job seekers can take to get a job amid the recession? [...]
BY KAREN LEIGH – MEDILL NEWS SERVICE
That unending flow of credit card offers and promotions flooding dorm mailboxes might be coming to an end as Illinois state officials crack down on companies that are marketing the cards to college students.
BY JOHN TEMPLON – MEDILL NEWS SERVICE
Today the Wall Street Journal ran a story about the changes PepsiCo’s Gatorade is undertaking in its marketing campaign. I wrote about this trend in my personal blog on Monday:
There is nothing more [...]
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Try to guess the name of the company based on the numbers in the columns.
