Mexico is becoming an increasingly attractive location for foreign companies to do business and on the flipside, Mexican companies are becoming more interested in investment in the states.
Articles tagged with: marketing
Written By: Traci McMillan on August 18, 2010
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Social media marketing types flocked to Alterian’s “Engaging Times Summit” in Chicago to compare notes and learn new ways to reach consumers.
Written By: Traci McMillan on August 12, 2010
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What is it about BP’s oil spill response through TV and newspaper adds and direct apologies that makes me feel uneasy? Can a company do anything in this kind of crisis to salvage its reputation? Why do some tactics work and others do not?
Written By: Ming Zhuang on April 23, 2009
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(A screenshot of the offensive video)
BY MING ZHUANG – MEDILL NEWS SERVICE
It’s a hard lesson, not only for Domino’s Pizza Inc., which has been struggling through a tough crisis this week. The alarm should be going off for all companies.
Everything started on YouTube. When two [...]
Written By: kiransood on April 22, 2009
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American automakers are hoping to market the idea that smaller can be better, when it comes to cars. Europe and Japan have successfully marketed smaller vehicles for years. (Blog.wired.com)
BY: KIRAN SOOD – MEDILL NEWS SERVICE
Consumers might be willing to pay $2,000 to $3,000 more for a hybrid [...]
Written By: Ming Zhuang on April 15, 2009
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A screenshot of IE8 ads on YouTube
BY MING ZHUANG/MEDILL NEWS SERVICE
According to a recent tracking record from Net Applications, a market search firm, Microsoft Internet Explorer 8 “has quietly yet quickly” ascended its usage market share to over 3 percent.
“We say ‘quietly’ because Microsoft curiously [...]
Written By: Ming Zhuang on April 6, 2009
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Chicago plans a temporary 80,000 seat stadium in Washington Park for the 2016 games. (chicago2016.org)
BY MING ZHUANG - MEDILL NEWS SERVICE
Organizers of Chicago’s 2016 Summer Olympics bid briefed the visiting International Olympic Committee Monday about how they plan to fund and market the games, according to the Chicago 2016 Committee.
Written By: ihwang on March 12, 2009
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Ecologic Lofts in Bucktown is a new condominium residence in Chicago that has used flashy, innovation marketing techniques. (Source: Ecologic Lofts)
BY INYOUNG HWANG – MEDILL NEWS SERVICE
With the surplus of unsold homes, developers of residential buildings in Chicago are looking for innovative, fresh approaches to marketing their properties.
Ecologic Lofts is a new [...]
Written By: CTPou on March 11, 2009
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CLAUDIA-TERESA POU – MEDILL NEWS SERVICE
Advertisers face a daunting task in this economic crisis. How do they get consumers to spend money at a time when Americans are cutting back? It’s also a time when common knowledge tells us to save and go back to the basics.
Well, in response, advertisers have adjusted to the hard times [...]
Written By: hollistempleton on March 5, 2009
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Photo courtesy of BusinessWeek
BY HOLLIS TEMPLETON – MEDILL NEWS SERVICE
While everyone—and I mean everyone—is wired to social networking sites, marketers are tapping into mainstream use of LinkedIn, Twitter, Facebook, YouTube, etc.